JAF Arabia

Branding, Web Design

The Challenge

After two decades of successful operations in construction and civil contracting business the Kampco Group ventures into systems integration business. A new brand with its own values had to be developed quickly. The client wanted to have an industrial appeal to every element of the design with emphasis on modern business practices performed by a fun loving team.

Taming those colors

Yellow and Black works wonders when we use them for heavy industrial equipments and tools. But taming these colors to project a serious corporate image was a tough nut to crack. We had to use these colors as it had to blend with the investor group's identity. The logo type was customized to bring elements of digital security and robotics which belong to the product portfolio of JAF Arabia.