Team Network Logistics

Branding, Web Design

The Challenge

Team Network Logistics had this dream to be recognized as the premier Freight and Logistics Services Company in Saudi Arabia and they wanted a brand image that carried this dream. A dynamic website that talks about their network of partners, warehousing capabilities and their strong local presence in Saudi Arabia was important for them. Our challenge was to get the stake holders convinced about a brand identity that stood out from the crowd.

The Solution

We started with the design of a brand identity that represented speed, accuracy, commitment and forward thinking. The logo type had to be leaning forward to the right to represent a fast service. A pointer on the logo gave a feel of accuracy in delivering at the right location at the right time. We picked a unique font that had to stand out. When we implemented this new brand identity in a variety of collaterals and a brand new website, we were happy to see the smile on our clients face.